Television Delivers People

by Serra, Richard

1973

Duration
600
Original format
video
Exhibition
lightwriting

Television Delivers People is a seminal work in the now well-established critique of popular media as an instrument of social control.

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Television Delivers People is a seminal work in the now well-established critique of popular media as an instrument of social control that asserts itself subtly on the populace through "entertainments," for the benefit of those in power-the corporations that mantain and profit from the status quo. By appropriating the medium he is criticizing-using television, in effect, against itself-Serra employs a characteristic strategy of early, counter-corporate video collectives-a strategy that remains integral to video artists committed to a critical dismantling of the media's political and ideological stranglehold.

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